Designer and illustrator
Designer and illustrator
Stodels is a group of award-winning garden centres situated in the Western Cape in South Africa. It was established in 1962 and has a loyal base of plant-loving customers passionate about the brand. We were approached by the client to refresh the dated logo, and redesign the brand's overall identity.
I simplified the logo's typography and plant symbol, as well as updating the pay-off line. A fresh colour palette and set of patterns brought the identity to life, which was then rolled out across collateral, advertising, billboards, gift cards, plant handles, signage, labels, vehicle wraps, seed packets and various in-store displays.